Event
Trade Shows
Bringing brand systems into physical spaces through thoughtful, immersive trade show design.
Year :
2025
Industry :
Tech
Client :
Ericsson
Project Duration :
4 weeks
RSA (CYBERSECURITY AND ENTERPRISE SOLUTIONS)
For RSA, I utilized Ericsson’s branded fabric imagery by selecting unique sections for each print piece, allowing the visuals to feel dynamic, fresh, and cohesive across the booth. I paired this with a city landscape graphic and strategic callouts to highlight Ericsson’s key solutions, helping attendees quickly understand how each offering fits into real-world environments.
NATIONAL RETAIL FEDERATION (NRF)
For NRF, I focused on showcasing the connected retail ecosystem through imagery of a retail transaction supported by devices like POS systems and digital signage. A warehouse visual highlights real-time data in action using Zebra scanners, while additional assets use Ericsson’s branded fabric imagery to maintain consistency across the space. Together, these visuals communicate how Ericsson connects retail operations from the store floor to the warehouse.
PUBLIC WORKS EXPO (PWX)
For Public Works at PWX, I designed a three-tier city visual similar to ITS, using targeted callouts that aligned with attendee needs. The layered city helped showcase how secure, cloud-managed wireless networks support modern public works, highlighting concepts like 5G slicing, edge-enabled AI, and smarter, more sustainable infrastructure in a clear, approachable way.
INTELLIGENT TRANSPORTATION SYSTEMS (ITS)
ITS America Conference & Expo brings together decision makers and their supporting teams from public and private sector transportation agencies to learn about the implementation of new technologies and solutions that will enable a safer, smart, and more connected transportation system.
Similar to PWE, the design uses three city blocks elevated on colored platforms to visually separate key use cases. One block focuses on cameras and vehicles, another highlights utilities and smart city infrastructure like traffic lights and fleet vehicles, and the third represents first responders.
This approach creates clear, organized views for each sector represented at the event, helping attendees quickly understand relevance. The alternating platform colors add visual interest while maintaining structure and clarity across the overall scene.
More Projects
Event
Trade Shows
Bringing brand systems into physical spaces through thoughtful, immersive trade show design.
Year :
2025
Industry :
Tech
Client :
Ericsson
Project Duration :
4 weeks
RSA (CYBERSECURITY AND ENTERPRISE SOLUTIONS)
For RSA, I utilized Ericsson’s branded fabric imagery by selecting unique sections for each print piece, allowing the visuals to feel dynamic, fresh, and cohesive across the booth. I paired this with a city landscape graphic and strategic callouts to highlight Ericsson’s key solutions, helping attendees quickly understand how each offering fits into real-world environments.
NATIONAL RETAIL FEDERATION (NRF)
For NRF, I focused on showcasing the connected retail ecosystem through imagery of a retail transaction supported by devices like POS systems and digital signage. A warehouse visual highlights real-time data in action using Zebra scanners, while additional assets use Ericsson’s branded fabric imagery to maintain consistency across the space. Together, these visuals communicate how Ericsson connects retail operations from the store floor to the warehouse.
PUBLIC WORKS EXPO (PWX)
For Public Works at PWX, I designed a three-tier city visual similar to ITS, using targeted callouts that aligned with attendee needs. The layered city helped showcase how secure, cloud-managed wireless networks support modern public works, highlighting concepts like 5G slicing, edge-enabled AI, and smarter, more sustainable infrastructure in a clear, approachable way.
INTELLIGENT TRANSPORTATION SYSTEMS (ITS)
ITS America Conference & Expo brings together decision makers and their supporting teams from public and private sector transportation agencies to learn about the implementation of new technologies and solutions that will enable a safer, smart, and more connected transportation system.
Similar to PWE, the design uses three city blocks elevated on colored platforms to visually separate key use cases. One block focuses on cameras and vehicles, another highlights utilities and smart city infrastructure like traffic lights and fleet vehicles, and the third represents first responders.
This approach creates clear, organized views for each sector represented at the event, helping attendees quickly understand relevance. The alternating platform colors add visual interest while maintaining structure and clarity across the overall scene.
More Projects
Event
Trade Shows
Bringing brand systems into physical spaces through thoughtful, immersive trade show design.
Year :
2025
Industry :
Tech
Client :
Ericsson
Project Duration :
4 weeks
RSA (CYBERSECURITY AND ENTERPRISE SOLUTIONS)
For RSA, I utilized Ericsson’s branded fabric imagery by selecting unique sections for each print piece, allowing the visuals to feel dynamic, fresh, and cohesive across the booth. I paired this with a city landscape graphic and strategic callouts to highlight Ericsson’s key solutions, helping attendees quickly understand how each offering fits into real-world environments.
NATIONAL RETAIL FEDERATION (NRF)
For NRF, I focused on showcasing the connected retail ecosystem through imagery of a retail transaction supported by devices like POS systems and digital signage. A warehouse visual highlights real-time data in action using Zebra scanners, while additional assets use Ericsson’s branded fabric imagery to maintain consistency across the space. Together, these visuals communicate how Ericsson connects retail operations from the store floor to the warehouse.
PUBLIC WORKS EXPO (PWX)
For Public Works at PWX, I designed a three-tier city visual similar to ITS, using targeted callouts that aligned with attendee needs. The layered city helped showcase how secure, cloud-managed wireless networks support modern public works, highlighting concepts like 5G slicing, edge-enabled AI, and smarter, more sustainable infrastructure in a clear, approachable way.
INTELLIGENT TRANSPORTATION SYSTEMS (ITS)
ITS America Conference & Expo brings together decision makers and their supporting teams from public and private sector transportation agencies to learn about the implementation of new technologies and solutions that will enable a safer, smart, and more connected transportation system.
Similar to PWE, the design uses three city blocks elevated on colored platforms to visually separate key use cases. One block focuses on cameras and vehicles, another highlights utilities and smart city infrastructure like traffic lights and fleet vehicles, and the third represents first responders.
This approach creates clear, organized views for each sector represented at the event, helping attendees quickly understand relevance. The alternating platform colors add visual interest while maintaining structure and clarity across the overall scene.